· I'd like you to describe your prototypical customer in that segment with as much detail as you can.
o My prototypical customer is a high-school senior/college student looking for financial assistance for college tuition to avoid student debt loans. These students must be well rounded and complete people, not just excellent students. These young people must maintain a relatively high GPA, possess adequate standardized testing scores, be involved in clubs, athletics and devote time to their community. They must show leadership qualities that show the recruiters that these students will put themselves in a position to succeed moving forward.
· What kind of hobbies does your customer have?
o These “Gen Z” student population enjoy their cell phones, social media, modern housing and much more. In addition to liking what they like, they understand that academics is vital and important to ensure their financial futures.
· What kind of car do they tend to drive? (What color is it?)
o These students may drive cars, or they may not. If they are driving cars, these students are driving whatever their “first car” is, or their parents’ car.
· What TV shows do they watch?
o These students watch sports, they use streaming services such as Netflix, Hulu, Amazon Prime Video, Disney+, HBO Go and so on. These students understand the cost benefit of paying for these streaming services versus paying for cable. They also understand that they can use their time more efficiently, watching more shows without commercials when using these streaming services.
· Do they have children?
o I would assume the overwhelming majority of these students do not have children.
· What are their favorite books, and who are their favorite politicians?
o I would say that describing all college students based off of a few books would be difficult. It would have to depend on who you speak to. Their favorite politicians will also differ, depending on who you speak too
· How old are they? How old do they feel? And so on.
o These students are 17-23. They feel older than they are, because of the advance modernized world that we have lived in for the past decade, this generation has been “a step ahead.”
What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
I think I share many of the attributes described earlier, since I do fall under a majority of these categories. I do not find this to be as a coincidence, as the dense majority of college students in Gainesville do share these similar traits. These traits such as using streaming services, understanding the importance of academics, among many more show that I share many similar traits with the custom avatar.
Hi Jake,
ReplyDeleteYou have done a phenomenal job in describing your prototypical customer. All the qualities that your customer should have seem very specific and not generalized which is great because it shows your certainty about your target audience. By identifying your customer youve clearly identified the problems these students are facing as well. The fact that you, me and so many other people relate to this problem shows the severity of it and how it needs to be dealt with now
Hey Jake,
ReplyDeleteI also think that you have done a great job in describing your prototypical customer. I think that your customers are great, there are a lot of people like you have described that enjoy their social media, cell phone, modern house, and much more. I think once you find the prototype of your customers it is easier to really find the customers and adapt your project for them.
Hi Jake,
ReplyDeleteGreat job on creating and describing your avatar very clearly. Your customer seems to be the younger type of person who is from generation Z. The facts you used to describe them are very accurate and I hope that this idea for a product will be very successful some day in the very near future. I wish you good luck!