Find three people who would fit that segment and arrange to interview them.
The first person I interviewed was a business major, from Miami, Florida. He graduated with high honors in high school, competed in high school athletics, in addition to being a member of many clubs, and completing community service. This student currently is in student debt, but payments do not begin until after graduation.
The second person I interviewed was an engineering major from Fort Myers, Florida. This student accrued an impressive amount of high school academic acolades, earning him a Bright Futures scholarship. This is something that he has admitted to drastically changing the course of his adult life. I think many students can benefit with my proposed government subsidy for college tuition.
The third student I interviewed was an Economics major from Orlando, Florida. This student took the Junior College route to avoid student loans for his AA. Upon enrolling at the University of Florida, this student was debt free. After obtaining an on-campus job, this student is paying for his in-state tuition by himself through a work-study program.
Begin with alternative evaluation.
The consistent message throughout these interviews was that a college education is important and investing in yourself by obtaining student loans should be a risk every confident student should take. A college tuition is a staple for many in their lives, and a catapult that can send many graduates towards a successful career and life.
How/where do they buy?
Since my product cannot be bought, the interest must be drawn in other ways. The support of local lobbyist and politicians would be necessary for this idea to become reality.
Post-purchase evaluation.
The overwhelming consensus from the three interviewees were incredibly positive. Allowing students, the opportunity to afford college would alter the early professional life of many.
All three of these interviews were unique in themselves. All three interviewees were diverse in their majors, background and currently financial position. These interviews helped me formulate an idea for the proposed subsidy, and the overwhelming positive reaction was wonderful to hear. The idea that this subsidy can make a difference in the lives of many creates a wonderful opportunity for many to kick-start their early professional careers.
Hi Jake,
ReplyDeleteI am in such large support with your idea. I think that it was interesting to see that although your interviews resulted in unique results they all came back to the idea that it would be extremely positive and have many benefits for them in the future. Its interesting that you had to adjust your idea because it is not a typical product and you changed your ways to account for that.
Hi Jake,
ReplyDeleteI already said this before on your other posts, but I completely agree with your idea and I think that is a great idea. I think that many students can relate with the problem, and also I do not think that students should go through that many problems during or after college. I think that students should have a way to get full scholarship just for having good grades.