25A- What's Next?

25A-What’s Next?

Objective: Set a course for growth for your business and develop plans for how you will grow in both a new market as well as in the market you have already identified.

Existing Market

·      Step 1: The next move for MLB.TV Ads would be to continue to develop with the right software for our marketing and advertising companies to assure that we are able to target these users to be firsthand, potential customers. The best way for us to do this is to continue to provide this service and provide feedback for our partners.

·      Step 2: Since COVID-19 has prevented us from interacting with customers in this market, I went ahead and interviewed my roommates, who are all avid baseball fans!

o   Zach is a New York Mets fan, who attends the University of Florida. Zach currently watches his New York Mets on streaming services such as Reddit. I asked Zach a few questions about MLB.TV Ads

o   “Would you use a service such as MLB.TV Ads, which would provide you with your live out of market baseball games for FREE!”

§  Zach answered “Of course”

o   “Would you be willing to fill out interactive questions and surveys after watching advertisements, in exchange for this MLB.TV offer?”

§  Zach answered “as long as I’m able to watch the Mets I’m in.”

o   Erik is an avid Pittsburgh Pirates fan, who also attends the University of Florida. Erik currently pays for MLB.TV’s package that allows him to watch any live out of market game for one yearly payment of about $150.

o   After interviewing Erik, the interactive advertisement feature was not something Erik was willing to do, since he has been an MLB.TV user for years being from New Jersey.

o   I asked Erik “What should we be doing that we aren’t planning to do?”

§  Erik responded “Make the interactive polls as easy as possible, to retain as many customers as you can. Since these advertisements can be a burden, be sure that they are easy for users.”

o    Finally, Adam is a New York Yankees fan, who attends the University of Florida. AJ is a special exception, since he uses his New Jersey cable login to stream his Yankees game on the YES! Network.

o   I asked Adam, “What should we be doing that we aren’t planning to do?”

§  Adam responded, “the idea of granting this service for free in exchange for interactive surveys and instant results would work best on college campuses and young professional workspaces. I don’t think the $150 expense will make a difference for adults, but college students, young professionals and even high schoolers would be more than willing to watch a couple commercials and press a few buttons with their feedback to save $150.”

New Market

Step 1: Identify a radically different market from what you’re currently planning to target. Since the market I am targeting is Major League Baseball fans, the radically different market from what I am currently planning to target would be those who are not so fanatical when it comes to baseball.

Step 2: I think the way my venture would be able to target those who do not have a fanatical interest In baseball would be interested in streaming their favorite TV shows in exchange for answering surveys and questions after commercials in exchange for saving those $8 a month on Netflix, or $12 a month on Hulu. This idea can evolve from MLB.TV Ads to Netflix Ads, Hulu Ads and beyond.

Step 3: Due to COVID-19, I was unable to locate two people from this new market.

Step 4: Since I was unable to interview these two people from this new market, I wasn’t able to really learn as much as I could about this new market. There wasn’t anything that surprised me the most. There weren’t any expectations/assumptions that were correct or incorrect, since I was unable to conduct these interviews. Though, I do not believe there is a market for those who do not enjoy watching baseball games. This new market of those who do not enjoy watching baseball does not appear to be attractive, at all.